Profile

Agile Creative Solutions Provider

 

Mark (H) Dodick (mhdodick consulting) is among a rare minority of communications professionals who offer agency, corporate and public sector experience.

 

He brings an agile, creative solutions mindset and keen issues awareness to every client assignment. His keen public relations sensibilities, effective project management, detailed research skills, and engaging writing have been consistently valued. Since formalizing his independent consultancy in 2017, he has undertaken a variety of marketing-oriented and corporate projects for a diverse client base primarily with a financial/technical focus, as well as for an energy agency and a  consumer products company.

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Career & Capabilities Highlights

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Here is a synopsis of past experiences mhdodick consulting draws on to help you achieve your communications, editorial and content marketing objectives.

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Consulting / Agency

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• Independent: mhdodick consulting. Key themes: investing/financial, regtech (regulatory technology), insurance (life and P&C); energy (electricity), as well as consumer products promotion (durable goods). Broad range of marketing, corporate, association executions, including social media feed/content management (LinkedIn and @X, formerly Twitter), competitor research, blog writing, website content, annual report content, researching and writing trade media articles and an investment product guide.

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• Boutique: H2 Central. Key themes: financial/investing; knowledge-based businesses and organizations. Executive level role. Focus on editorial content, research, strategic PR counsel, media training/coaching. Created plan for, executed key elements of multimedia financial literacy public education campaign. Drafted diverse digital/social media content. Managed all account services for a top-tier investment association; cultivated its Twitter community.

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• Global: Hill and Knowlton. Key themes: health care, B2C/ B2B, employee communications. IABC Gold Quill finalist, media relations (new pharmaceutical launch) and speech writing. Canadian agency’s first designated senior writer. Managed multiple large scale media relations and public education campaigns. Oversaw three newsletters, including agency’s. Media trainer. Prepared issues management and crisis communications plans.

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Corporate / Inhouse

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• Distribution: CIBC Wood Gundy. Led communications team supporting the full-service and online brokerage businesses. Planned, managed content calendar, creation for two websites and an intranet. Wrote digital/interactive user content. Entirely redeveloped comprehensive regulatory policy governing broker marketing.

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• Product: Trimark Investment Management & AIM Funds Management Inc. Led, managed communications/editorial function; inaugurated, grew standalone market research unit. Guided, edited and/or wrote all marketing materials. Managed PR function for ~1.5 years. Edited corporate annual reports. Representative to industry research initiative under auspices of CSA/OSC. Led, managed creation of IABC award-winning style manual, advisor and investor newsletters. Produced company’s first issues management and crisis communications plans and communications working process notes.

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Public Sector

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• Government Agency: Ontario Power Authority. Public affairs advisor and media relations counsel/support for Ontario’s Chief Energy Conservation Officer. Led stakeholder engagement to support conservation program development. Devised concept plan for, provided editorial/outreach support for first provincewide Energy Conservation Week public education campaign, an IABC Gold Quill multi-audience communications finalist. Communications designate to organization’s ERM team.

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• Government: Cabinet Office – Corporate Issues. Monitored, analysed contentious issues affecting seven ministries; prepared timely synopses; delivered briefings. Most active: Energy, Health, Finance. Supported Premier’s PA for his appearance before the estimates committee: drafted remarks, Q&A, messages; preparatory coaching. Created case scenario for and undertook Cabinet Office staff issues management training.

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Education & Professional Development

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• University of Western Ontario (UWO/WU): MA Journalism

• Canadian Securities Institute: Canadian Securities Course (CSC)

• Task Force on Climate-Related Financial Disclosures (TCFD): 3 courses

• One UN Climate Change Learning Partnership (UN CC:Learn): 4 courses

• Google Digital Garage: The Fundamentals of Digital Marketing

• Google Analytics Academy: Google Analytics for Beginners

• Cengage Learning (Ed2Go): 16 PD courses

• LinkedIn Learning: 30+ PD learning paths

• University of Toronto SCS: 3 management courses

• York University Atkinson/CE: 6 marketing/PR/communications courses​

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