Work
Striving for clarity, influence and impact with your content marketing?
Need to transform complex financial and other technically sophisticated topics into persuasive communications or produce engaging consumer promotional copy?
Presenting Research
For: mhdodick consulting
Project: Comms Savvy (2024)
Noteworthy: Comms Savvy examines a variety of media and offers a quick-hit review of key facts and trends to depict the evolving state of communications in a Canadian context.
Promoting Services
For: mhdodick consulting
Project: @mhdodick (@X)
Noteworthy: Ongoing awareness campaign via @X (formerly Twitter) combining iconic imagery and pithy messaging; new variants introduced on a periodic basis.
Communicating Leadership
For: Canadian Investor Protection Fund (CIPF)
Project: Annual Report
Noteworthy: Multi-year relationship. Write CEO and Chair messages, other content for 2023 report. https://bit.ly/4eUwdU8
mhdodick consulting offers prudent counsel, astute public relations sensibilities, and proven content marketing, planning, research, writing, editing and related advisory services.
This overview portfolio features a small selection of recent and past work well-suited for online presentation with context notes about each project.
It does not capture the full scope of assignments undertaken as an independent consultant or in various roles. Nor can it present strategy and management activities, e.g., communications planning and PR / public education campaign execution.
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Countering Misperceptions
For: Brandes Investment Partners LP
Project: Brandes Letter (2019)
Noteworthy: Key client communications vehicle. Edit for engaging read, fact check. Website: https://bit.ly/2D8hqZ0
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Supporting Advisors
For: Bridgehouse Asset Managers
Project: Mental Health & The Financial Advice Relationship campaign (2018)
Noteworthy: Counsel, research, writing, QC reviews. Prepare awards submissions resulting in three wins in 2019: CPRS Ace, IABC Gold Quill, Innovation Sabre. https://bit.ly/32A7TCO
Developing Profile
For: Portfolio Management Association of Canada (PMAC)
Project: Fiduciary Advantage
Noteworthy: Educate prospects, clients, public officials. Reinforce PMAC brand. Conduct profile-building tweet campaign. pmac.org/
Sharing Insights
For: H2 Central Marketing & Communications
Project: Digital Whitepaper
Noteworthy: Agency self-promotion. All research, analysis, writing. Identify, choose highlighted trends.
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Building Understanding
For: Investor Education Fund (IEF)
Project: Financial Literacy – Risk Education Campaign
Noteworthy: Ideation and concept plan. Multiple activities: research survey and self-diagnostic online quiz questions, copywriting, media train spokesperson. (IEF is now integrated into the OSC.) https://bit.ly/3dgqugu
Defining Identity
For: Sionna Investment Managers
Project: The Value Proposition: Sionna’s Common Sense Path to Investment Success
Noteworthy: Member of book editing team. Propose, write origins of brand story. https://bit.ly/3loD4cy
Changing Behaviour
For: Ontario Power Authority (OPA)
Project: Energy Conservation Week
Noteworthy: Concept ideation and concept plan. Undertake multiple elements: write Chief Energy Conservation Officer blog, poster, manage promo webcast, make public deputation. IABC Gold Quill Multi-Audience Communication finalist (2009).
(OPA has been integrated into the IESO, ieso.ca.)
Promoting Compliance
For: CIBC Wood Gundy
Project: Communications & Marketing Policy
Noteworthy: Self-initiated project. Redevelop obsolete policy governing investment advisor marketing communications.
Cultivating Relationships
For: Trimark Investment Management Inc.
Project: The Exchange
Noteworthy: Created tagline: Old World. New Opportunities. Lead editor-manager, writer. Financial advisor newsletter. IABC Canada Silver Leaf Award of Merit, 1998.
(Trimark was integrated in 2000 into what is now Invesco Canada, invesco.ca.)
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